Methods and apparatus for mobile device messaging-based communications using custom-generated deeplinks and based on the hyper text transfer protocol (HTTP)

ABSTRACT

In some embodiments, a method includes in response to an integration tag included in a webpage at a first user interface being executed at a mobile device, receiving a mobile device identifier and a request to retrieve a purchase identifier. The method includes sending a first signal causing a frame to be provided within the webpage at the first user interface. The method includes in response to a first user input, receiving a Hyper Text Transfer Protocol (HTTP) POST request and determining a uniform resource identifier (URI). The method includes retrieving purchase information and sending a HTTP response message including the URI of the second user interface and the purchase information to deeplink to the second user interface and to cause the second user interface to be rendered at the mobile device with the purchase information pre-populated in an input field of a text message.

CROSS-REFERENCE TO RELATED APPLICATIONS

The present application is a divisional of U.S. patent application Ser.No. 17/669,114 filed Feb. 10, 2022 and entitled “Methods and Apparatusfor Mobile Device Messaging-Based Communications Using Custom-GeneratedDeeplinks and Based on the Hyper Text Transfer Protocol,” the entiredisclosure of which is hereby incorporated by reference. U.S. patentapplication Ser. No. 17/669,114 is a continuation of U.S. patentapplication Ser. No. 17/569,265 filed Jan. 5, 2022 and entitled “Methodsand Apparatus for Mobile Device Messaging-Based Communications UsingCustom-Generated Deeplinks and Based on the Hyper Text Transfer Protocol(HTTP),” which is a continuation of U.S. patent application Ser. No.17/496,590 filed Oct. 7, 2021 and entitled “Methods and Apparatus forDynamic Application Deeplinking at a Mobile Electronic Device,” which isa continuation of U.S. patent application Ser. No. 15/986,569 filed May22, 2018 and entitled “Methods and Apparatus of Dynamic ApplicationDeeplinking at a Mobile Electronic Device,” which claims the benefit ofand priority to U.S. Provisional Patent Application No. 62/511,413 filedon May 26, 2017 and entitled “A Technology Platform for Messaging-BasedSubscriptions and Payments Initiated From a Mobile Website.”

BACKGROUND

Some embodiments described herein relate generally to computer-relatedtechnologies for mobile electronic devices. In particular, someembodiments described herein relate to methods and apparatus for mobiledevice messaging-based communications using custom-generated deeplinksand based on the Hyper Text Transfer Protocol (HTTP).

Known methods allow a user to open a vendor's application or a vendor'swebsite on a mobile device to select a product or service. The user canthen provide payment information via the vendor's application or websiteto complete a transaction with the vendor. With these known methods,however, the user often pauses its previous activities (e.g., viewing aweb site, reading an email) on the mobile device and is redirected tothe vendor's application or website to purchase the products andservices via many user input (e.g., clicks, or screen taps). Thistime-consuming and burdensome process results in many users leaving thepurchase before the transaction is completed.

Accordingly, a need exists for methods and apparatus for dynamicapplication deeplinking to transition from one user interface to anotheruser interface at a mobile device for continued and improved userexperience and engagement when interacting with the mobile device.

SUMMARY

In some embodiments, a method includes, in response to an integrationtag included in a webpage at a first user interface being executed at amobile device, receiving, at a processor remote from the mobile device,(1) a mobile device identifier associated with the mobile device, and(2) a request to retrieve a purchase identifier associated with theintegration tag and a set of configurable settings associated with theintegration tag. The method includes in response to a loading status ofthe webpage including the integration tag satisfying a criteria,sending, from the processor to the mobile device and based on the mobiledevice identifier, a first signal causing a frame to be provided withinthe webpage at the first user interface of the mobile device and basedon the set of configurable settings, the frame associated with thepurchase identifier. The method includes in response to a first userinput associated with the frame entered by a user via the mobile device,receiving, at the processor, a Hyper Text Transfer Protocol (HTTP) POSTrequest from the mobile device. The method includes determining, at theprocessor and based on the HTTP POST request and the mobile deviceidentifier, a uniform resource identifier (URI) defined to cause asecond user interface at the mobile device to render at the mobiledevice. The URI of the second user interface is compatible with a firstoperating system and not a second operating system different from thefirst operating system. The mobile device is operable with the firstoperating system and not the second operating system. The second userinterface is different from the first user interface. The methodincludes retrieving purchase information and sending a HTTP responsemessage including the URI of the second user interface and the purchaseinformation to deeplink to the second user interface and to cause thesecond user interface to be rendered at the mobile device with thepurchase information pre-populated in an input field of a text messagefor the user to initiate a purchase via the text message. The methodincludes sending, from the processor to the mobile device, a secondsignal to initiate the purchase via the second user interface by causingthe text message to be sent, upon receiving a second user input withinthe second user interface.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram illustrating a click-to-text server, aclient's server and a user's mobile device, according to an embodiment.

FIGS. 2A-2D illustrate screenshots of user interfaces at a user mobiledevice in a click-to-text subscription process, according to anembodiment.

FIGS. 3A-3E illustrate screenshots of user interfaces with a promotionalmessage displayed at a user mobile device, according to an embodiment.

FIGS. 4A-4B illustrate screenshots of user interfaces with a promotionalmessage displayed at a user mobile device, according to an embodiment.

FIGS. 5A-5I illustrate screenshots of user interfaces at a user mobiledevice in a click-to-text purchase process, according to an embodiment.

FIGS. 6A-6I illustrate screenshots of a user interface at a user mobiledevice in a click-to-text purchase process, according to an embodiment.

FIG. 7 is a flow chart illustrating a click-to-text process 700,according to an embodiment.

DETAILED DESCRIPTION

Some embodiments described herein include methods and apparatus for atechnology platform for messaging-based subscriptions and paymentsinitiated from a website viewed on a mobile device or a mobileapplication. By using custom-generated dynamic deeplinks, someembodiments described herein provide a method of completing mobilesubscriptions, communications, and/or purchases. In these embodiments, anumber of mobile interfaces can be used including, but not limited to,mobile websites, mobile applications, mobile messages, mobileadvertisements, social media applications, and/or the like. In someimplementations, the platform allows a user to initiate a subscriptionvia messaging-based communications, or completes a purchase transactionfor a product or service using messaging-based communications. In someimplementations, custom-generated mobile deeplinks are used. In someimplementations, the purchase and/or subscription process can beinitiated via a rendered link on a touchscreen mobile device, and atransaction can be completed by two touch screen taps (or Two-Taps).

In some embodiments, a link can be generated in a set of mobile userinterfaces including, but not limited to, a mobile website, a mobileapplication, a link, an email, a mobile advertisement, a text message,and/or the like. When the link is clicked, a custom-rendered deeplink isinitiated, and a mobile messaging application is opened on a user'smobile device. In some embodiments, a deeplink is a type of link used inmobile applications that allows the linking of one mobile application toanother mobile application. In some implementations, deep linking uses auniform resource identifier (URI) that links to a mobile application ora specific location within a mobile application. Deeplinks can be usedacross a set of mobile operating systems including, for example, theApple® iOS system and the Android™ system.

In some implementations, the content of the message and the recipient's(e.g., the vendor's) phone number can be pre-filled in the messagingapplication of the mobile device. This information can be communicatedto the messaging application using the deeplink specific to the vendor.

In some implementations, the user can switch from, for example, a mobilewebsite, a mobile application, a link, an email, a mobile advertisement,a text message to a subscription message or a purchase message on amobile messaging application. In some implementations, the mobile devicecan receive user's selections to subscribe to and/or purchase a good orservice via two touch screen taps on a touch screen mobile device. Themobile device can receive a first signal in response to the userselecting (or tapping) on the rendered link on a first mobile userinterface (i.e., the first touch screen tap), and the mobile device canreceive a second signal in response to the user selecting (or tapping)the “send” message button on a second mobile interface to send themessage to the vendor (i.e., the second touch screen tap.) In suchimplementations, the mobile device receives the user's selections (touchscreen tap) via the touch screen of mobile device and then produces asignal to represent the user's selections for further processing by themobile messaging application.

In some implementations, the user can be subscribed to service toreceive messaging based marketing information from the recipient whenthe message is sent. In some implementations, the user can initiate aprocess to purchase a product or service from the recipient when themessage is sent.

In some embodiments, a method includes receiving a purchase identifierby a processor and in response to a signal generated by the mobiledevice in response to an input entered by a user at a first userinterface of a mobile device. The input is associated with a framewithin a page displayed at the first user interface. The method furtherincludes receiving purchase information associated with the purchaseidentifier and determining a uniform resource identifier (URI) of asecond user interface at the mobile device. The second user interface isdifferent from the first user interface. The method includes sending asignal, based on the URI, to cause the second user interface to berendered at the mobile device with the purchase informationpre-populated to fulfill a purchase requested by the user.

In some embodiments, a method includes determining a state of a pageload of a page at a first user interface of a mobile device. In responseto the state of the page load satisfying a criteria, the method includesproviding, based on a set of configurable settings, a frame within thepage at the first user interface. The frame includes purchaseinformation and deeplink information such that in response to an inputassociated with the frame entered by a user, a second user interface isprovided at the mobile device with the purchase informationpre-populated for the user to initiate a purchase.

In some embodiments, a processor-readable non-transitory medium storingcode representing instructions to be executed by a processor, the codeincludes code to cause the processor to determine a state of a page loadof a page at a first user interface of a mobile device. The code furtherincludes code to cause the processor to, in response to the state of thepage load satisfying a criteria, provide, based on a set of configurablesettings, a frame within the page at the first user interface. The frameinclude purchase information and deeplink information. The code furtherincludes code to cause the processor to receive a purchase identifier inresponse to an input entered by a user at the frame mobile device andbased on the purchase information. The code includes code to cause theprocessor to determine, based on the deeplink information, a uniformresource identifier (URI) of a second user interface at the mobiledevice. The second user interface is different from the first userinterface. The code includes code to cause the processor to render,based on the URI, the second user interface at the mobile device withthe purchase information pre-populated to fulfill a purchase requestedby the user.

As used herein, the singular forms “a,” “an” and “the” include pluralreferents unless the context clearly dictates otherwise. Thus, forexample, the term “a message” is intended to mean a single message or acombination of messages. For another example, “a purchase identifier” isintended to mean a single purchase identifier or a combination ofpurchase identifiers.

As used herein, data can include, for example, information such asvideos, audio, text, images, games, usernames, passwords, user input,user clicks, user screen taps, user browsing history, informationassociated with a user, information associated with a user's mobiledevice, URLs, banking transaction information (e.g., credit cardinformation, back account information, etc.), healthcare information(e.g., prescription information, healthcare records, etc.), public data,protected data, proprietary data, personal data, private data, usergenerated content, Internet of Things (IoT) data, autonomous vehicledata (e.g., navigation data, status data, security data, etc.), and/orany other information.

FIG. 1 is a block diagram illustrating a click-to-text server 100, aclient's server 130 and a user's mobile device 150, according to anembodiment. The click-to-text server 100 can communicate with theclient's server 130 and the user's mobile device 150 via a network (notshown). The network (not shown) can be any network or combination ofnetworks capable of transmitting communication information (e.g., dataand/or signals) and can include, for example, a wireless network, acellular network, a telephone network, an Ethernet network, afiber-optic network, and/or the like. The communication information canbe transmitted over a connection(s) of a wireless network, such as, forexample, a Wi-Fi® or wireless local area network (“WLAN”) connection, awireless wide area network (“WWAN”) connection, a cellular connectionand/or the like. A network connection can be a wired connection such as,for example, an Ethernet connection, a digital subscription line (“DSL”)connection, a broadband coaxial connection, and/or a fiber-opticconnection and/or the like.

The click-to-text server 100 can be or include a computer, a cell phone,a tablet, an electronic device, a critical embedded systems,coprocessors, field-programmable gate arrays (FPGAs) and/or the like.The click-to-text server 100 can include at least one processor 101 andat least one memory 103. The at least one processor 101 and the at leastone memory 103 are operatively coupled with each other. The at least onememory 103 can be, for example, non-volatile memory, volatile memory,memory local to a server or networked, virtualized memory, arandom-access memory (RAM) (e.g., a dynamic RAM, a static RAM), a flashmemory, a removable memory, and/or so forth. In some embodiments, thememory 103 can store, for example, message data 107 (e.g., a set ofpromotional messages associated with a set of entities or clients), userdata 108 (e.g., user phone number, user device identifier, otherinformation identifying the user or the user mobile device, user viewinghistory, user click/tap history, user status (a new user or an existinguser), user cookies, page referrer URLs, impression data, user agent,and/or the like), client data 109 (e.g., user white list associated witha set of clients/entities, user black list associated with a set ofclients/entities, client preferences, client business rules, and/or thelike). In some implementations, the memory 103 can store, for example, adatabase(s), process(es), application(s), virtual machine(s),instructions, and/or other software modules (stored and/or executing inhardware) or hardware modules configured to execute an integratorprocess and a click-to-text process. In such implementations,instructions for executing the click-to-text process, and/or anyassociated methods can be stored within the memory 103 and executed atthe processor 101. In some embodiments, the memory 103 can store coderepresenting integrator instructions 105 (i.e., integration tag) to beexecuted by the at least one processor 101 or the user mobile device150. The execution of the integrator instructions 105 at the user mobiledevice 150 can cause the user mobile device 150 to send a request to theclick-to-text server 100 and receive from the click-to-text server 100promotional messages associated with the client. In some embodiments,the memory 103 can store code representing click-to-text instructions106 to be executed by the at least one processor 101 to cause theprocessor to execute the click-to-text process. In some implementations,at least a portion of the data and instructions stored at the memory 103can be served from one of a single physical machine, multiple physicalmachines, a virtualized server, multiple virtualized servers, a publiccloud, a private cloud, and/or a geographically distributed network ofoperatively coupled servers.

The at least one processor 101 can be any hardware module and/orcomponent configured to receive and process data, and/or to execute coderepresenting instructions. In some embodiments, the at least oneprocessor 101 can be a general purpose processor, a Field ProgrammableGate Array (FPGA), an Application Specific Integrated Circuit (ASIC), aDigital Signal Processor (DSP), and/or the like. The at least oneprocessor 101 can implement a number of modules and/or servercomponents. The at least one processor 101 can be configured to executeinstructions generated by any of its modules and/or server components,and/or instructions stored in the memory 103, for example, theintegrator instructions 105 and the click-to-text instructions 106. Insome implementations, if the at least one processor 101 includesmultiple processors, the modules and/or server components can bedistributed among and/or executed by the multiple processors. The atleast one memory 103 can be configured to store processor-readableinstructions that are accessible and executable by the processor 101.

The client device 130 can be or include a computer, a cell phone, atablet, an electronic device, a critical embedded systems, coprocessors,and field-programmable gate arrays (FPGAs), a smart TV, and/or anothertype of network-enabled machine. The client device 130 can include aprocessor (not shown) and a memory (not shown). In some implementations,the client device 130 is associated with a client (also referred toherein as an entity, a vendor) selling or providing a good(s) orservice(s) via the internet, and/or engaging in any marketing activitiesvia the internet. In some implementations, the client device 130 can beserved from one of a single physical machine, multiple physicalmachines, a virtualized server, multiple virtualized servers, a publiccloud, a private cloud, and/or a geographically distributed network ofoperatively coupled servers.

The user mobile device 150 can be any mobile electronic devices. Forexample, in some embodiments, the user mobile device 150 can be, but arenot limited to, a mobile phone, a tablet, a smart watch, a personalcomputer, a personal digital assistant (PDA), a smart phone, and/or thelike. The user mobile device 150 can include a processor (not shown), amemory (not shown), a network interface (not shown), and an outputdevice (not shown). For example, in some embodiments, the output devicecan be any suitable display that can provide at least a portion of auser interface for a software application (e.g., a mobile application, aPC application, an internet web browser, etc.) installed on (oraccessible by) the user mobile device 150. In such embodiments, thedisplay can be, for example, a cathode ray tube (CRT) monitor, a liquidcrystal display (LCD) monitor, a light emitting diode (LED) monitor,and/or the like. In other embodiments, the output device can be an audiodevice, a haptic device, and/or any other suitable output device. Insome implementations, the output device can be configured to receiveuser input via taps (contact) on a touch screen by a user gesture suchas a finger tap, swipe, pinch, etc. The network interface of user mobiledevice 150 can be, for example, a network interface card and/or the likethat can include at least an Ethernet port and/or a wireless radio(e.g., a WiFi® radio, a Bluetooth® radio, etc.). The memory of usermobile device 150 can be, for example, a random access memory (RAM), amemory buffer, a hard drive, a read-only memory (ROM), an erasableprogrammable read-only memory (EPROM), and/or the like. In someembodiments, the memory can include a set of software applicationsincluding, but not limited to, a messaging application, a web browserapplication, an email application, a book reader application, and/or anymobile applications. Each of the set of software applications can have aunique user interface. The processor can be any suitable processingdevice configured to run or execute a set of instructions or code. Forexample, the processor of user mobile device 150 can be a generalpurpose processor, a central processing unit (CPU), an acceleratedprocessing unit (APU), and Application Specific Integrated Circuit(ASIC), and/or the like. The processor can be configured to run orexecute a set of instructions or code stored in the memory associatedwith using, for example, a PC application, a mobile application, aninternet web browser, a cellular and/or wireless communication (via anetwork), and/or the like, as described in further detail herein.

In use, a user can provide a first input (a click, a screen tap, or aselection, etc.) to a web link on a mobile website or a mobileapplication displayed on the user mobile device 150. This user selectioncan be sensed by the touch screen of the user mobile device 150 suchthat a signal is produced and provided to the processor of the usermobile device 150. The web link is associated with a promotional messageprovided by a client. The client can be an entity selling or providing agood(s) or service(s) via the internet, and/or engaging in any marketingactivities via the internet. In response to receiving the signalproduced by the touch screen, the processor of user mobile device 150can produce a notification and send it to the click-to-text server 100.The click-to-text server 100 can receive a notification (e.g., a HTTPPOST request) in response to the user input. The click-to-text server100 can initiate a messaging application at the user mobile device 150with a message pre-populated with purchase or subscription informationand a recipient's phone number. The user can provide a second input (aclick, a screen tap, or a selection, etc.) to send the text message tothe recipient's phone number. The recipient phone number is associatedwith the client and the client server 130. In response to sending thetext message, the user, via the user mobile device 150, can subscribe toa messaging-based marketing service, or initiate a process of purchasinga product or service, provided by the client and/or the client server130. In some implementations, this click-to-text process can becompleted in just two taps, and in compliance with the TelephoneConsumer Protection Act (“TCPA”) and the regulations by tradeassociations representing the wireless communication industry (e.g.,CTIA).

FIGS. 2A-2D illustrate screenshots of user interfaces at a user mobiledevice in a click-to-text subscription process, according to anembodiment. The user mobile device can be structurally and functionallysimilar to the user mobile device 150 described with regards to FIG. 1 .The first user interface 201 displays a promotional message 202 (e.g.,within a frame of the first user interface 201) at the user mobiledevice and provides a “sign-up” link 203, when selected, clicked ortapped by the user, initiating a second user interface 211 at the usermobile device. The promotional message 202 can be any advertisinginformation related to a product or service that a client provides. Theclient can provide the product(s) or the service(s) for free or a fee.In some implementations, the first user interface 201 can be within orpart of a website browser, an email application, a book readerapplication, a messaging application, and/or any mobile application oruser interfaces at the user mobile device. The second user interface 211can be within or part of a messaging application, and/or the like. Inresponse to user selections, clicks or taps at the “sign up” link 203,the second user interface 211 of a mobile application, for example, amessaging application, opens with a message pre-populated with asubscription request 213. The message also re-populates the phone number214 of a client associated with the promotional message 202. In someimplementations, the content of the message 213 and/or the phone number214 can be customized (or defined or populated), based on client'spreferences, by a click-to-text server (such as the click-to-text server100 described with regards to FIG. 1 ). In some instances, the phonenumber 214 can be a short code cellular number or a long code cellularnumber. In some instances, the content of the message 213 can be relatedto, for example, a request to join a subscription list, a request topurchase a product or service, a request for customer service, or anynumber of other ways in which the user mobile device interacts with theclient server. In some implementations, the message 213 and the phonenumber 214 are fixed and cannot be changed by the user. In otherimplementations, the user has an option to change the content of thepre-populated message 213 and/or the phone number 214. The user canselect, click or tap the “send” button 212 to send the message 213 tothe client associated with the phone number 214. The message 213 can besent to a client server (such as the client server 130 described withregards to FIG. 1 ) and/or the click-to-text server. In response toreceiving the message 213, the client server can send a message(s) 222via the second user interface 221 (the same second user interface shownas 211 in FIG. 2B; e.g., a messaging application) to confirm the user'ssubscription. In some implementations, the click-to-text server can sendmessage 222 to confirm the user's subscription.

In some implementations, in response to receiving the message 213, theclick-to-text server can authenticate the user based on a useridentifier. In some implementations, the user identifier can be includedin the signal sent to the click-to-text server in response to receivingthe message 213. In other implementations, the click-to-text server canreceive the user identifier prior to receiving the message 213. In suchimplementations, the click-to-text server can receive the useridentifier in response to an execution of an integration tag (such asthe integrator instructions 105 as described with regards to FIG. 1 )during a page load event at the user mobile device. The user identifiercan include, but are not limited to, a user phone number, a sender phonenumber, a device identifier of the user mobile device, and/or otherinformation identifying the user or the user mobile device. In someimplementations, the click-to-text server can determine if the user ison a black list or on a white list associated with the client. If theuser is on a black list of the client, the click-to-text server canblock the user from subscribing to the service provided by the clientand/or the promotional messages 223 provided by the client. If the useris not on a black list of the client, or if the user is on a white listof the client, the user is authenticated by the click-to-text serverand/or the client server and the click-to-text server and/or the clientserver can provide service and/or send promotional messages 223 to theuser. In some implementations, data representing the black list and/orthe white list associated with the client can be stored in a clientdatabase of the click-to-text server (such as the client data 109 in thememory 103 of the click-to-text server 100 described with regards toFIG. 1 ).

In some implementations, the click-to-text server can determine, basedon the user identifier, if the user is a new subscriber of the client oran existing subscriber of the client. If the user is a new subscriber,the client server and/or the click-to-text server can send a message(s)222 via the second user interface 221 (the same second user interfaceshown as 211 in FIG. 2B; e.g., a messaging application) to confirm theuser's subscription. If the user is an existing subscriber, the clientserver and/or the click-to-text server can send a message(s) 232informing the user that the user is already subscribed to the client'sservice. In some implementations, the user's subscription statusassociated with the client (e.g., a new subscriber or an existingsubscriber) can be stored in a user database of the click-to-text server(such as the user data 108 in the memory 103 of the click-to-text server100 described with regards to FIG. 1 ).

In some implementations, the second user interface 211 is different fromthe first user interface 201. In some implementations, the second userinterface 211 (e.g., a messaging application) is not a user interfaceprovided by the client/entity/vendor from which thepurchase/subscription is to be made. In some implementations, the firstuser interface 201 is not a user interface (e.g., a web browser)provided by the client/entity/vendor from which thepurchase/subscription is to be made. In other words, a user does notneed to install the vendor's mobile application to make the purchasefrom the vendor or subscribe to service provided by the vendor. Insituations where, for example, the user is browsing a website with apromotional message 202, the user can select, tap or click the “sign-up”link 203 and a messaging application (e.g., 211) is opened with amessage 213 and a phone number 214 pre-populated to complete thepurchase/subscription. In such situations, the user does not need toinstall or open any vendor application. Stated differently, the user caninitiate the purchase/subscription upon providing a single user inputwithin the second user interface (e.g., click “send” button at themessaging application) and without further interaction with a userinterface associated with a vendor from which the purchase is to bemade. The click-to-text process provides dynamic application deeplinkingat a mobile device such that the user's interaction with a client via afirst user interface of the mobile device can continue to a second userinterface of the mobile device. The dynamic application deeplinkingprotocol improves the user experience for shopping and interacting, viaa network, with a client via the mobile device and increases customerengagement with the promotional messages/marketing efforts by theclient.

In some implementations, in response to the user selecting, clicking ortapping the “sign-up” link 203 via the first user interface 201, theuser mobile device can send a HTTP POST request to the client-to-textserver notifying the client-to-text server of the user'sselect/click/tap on the “sign-up” link 203. The HTTP POST request caninclude, for example, a purchase identifier associated with thepromotional message 202, a purchase identifier associated with theclient or the entity providing the promotional message 202 (e.g., atelephone number associated with the client/entity), purchaseinformation associated with the promotional message, a user identifier(e.g., a user phone number, a user mobile device identifier, userimpression data, a user agent field collected by the web browser, and/orany information identifying the user and/or user mobile device), and/orthe like. The purchase information can include, for example, asubscription to service associated with the promotional message 202,information related to the product(s) or service(s) associated with thepromotional message 202, a product identifier, a subscriptionidentifier, and/or the like. An example HTTP form that POSTs to theclient-to-text server is as follows:

<form action=″/1/clicks″ method=″post″ target=″_top″>   <inputtype=″hidden″ name=″i″ value=″{impressionId}″></input>   <inputtype=″hidden″ name=″id″ value=″{userId}″></input>   <buttontype=″submit″ className={ ′${css.formSubmitButton} ${css.override}′ }>   <svg viewBox-′0 0 24 24′ className={ ′${css.clickToTextPhoneIcon}${css.override}′ }>     <pathd=′M16.3,0H7.7C6.8,0,6,0.9,6,1.9v20.1C6,23.1,6.8,24,7.7,24h8.6c0.9,0,1.7-0.9,1.7-1.9V1.9C18,0.9,17.2,0,16.3,0zM10.8,1.2h2.4c0.2,0,0.3,0.2,0.3,0.4c0,0.2-0.1,0.4-0.3,0.4h-2.4c-0.2,0-0.3-0.2-0.3-0.4C10.5,1.4,10.6,1.2,10.8,1.2zM12,23.2c-0.4,0-0.8-0.4-0.8-0.8c0-0.4,0.3-0.8,0.8-0.8s0.8,0.4,0.8,0.8C12.8,22.9,12.4,23.2,12,23.2zM16.9,20.9H7.1V3.1h9.8V20.9z′     />    </svg>    <svg className={′${css.clickToTextRightArrow} ${css.override}′ } viewBox=′0 0 24 24′>    <polygon points=′18.5,12 7.5,24 5.5,22.1 14.8,12 5.5,1.9 7.5,0′ />   </svg>    <div className={ ′${css.clickToText} ${css.override}′ }>    <div className={ ′${css.text1} ${css.override}′ }>{ ctaText1 }</div>    <div className={ ′${css.text2} ${css.override}′ }>{ ctaText2 }</div>   </div>   </button>  </form>

In response to receiving the HTTP request from the user mobile device,the client-to-text server can determine, based on a mobile deviceidentifier, a uniform resource identifier (URI) (including, for example,a link syntax) of a second user interface at the user mobile device. Insome implementations, the mobile device identifier can be a user agentfield collected by the web browser, a platform type or an operatingsystem type operated at the user mobile device. In some instances, theplatform type is the operating system type operated at the user mobiledevice or information included in the user agent field collected by theweb browser. The client-to-text server can determine the URI of thesecond user interface that is compatible with the operating system typeof the user mobile device. The URI of the second user interface (e.g., amessaging application) may be the same or different for different mobiledevice operating systems. The client-to-text server can generate aresponse message including the URI of the second user interface and sendthe response message to the user mobile device to cause the second userinterface to open with message and phone number pre-populated. Theclick-to-text server can receive the pre-populated message and phonenumber based on the purchase identifier from a database at theclick-to-text server. In some implementations, the response message canbe a HTTP 303 status code. In some implementations, the response messageand the HTTP form that POSTs to the client-to-text server can be storedin the memory of the client-to-text server (e.g., the click-to-text 106stored at the memory 103 of the client-to-text server 100.) In someimplementations, a proper deeplinking (e.g., the HTTP POST request andthe response message) can direct the user to the native text messagingapplication, enabling the two-tap signup. An example response messagesent from the client-to-text server is as follows.

public class CreativeController {  @Path(value = ″/clicks″, method =Method.POST)   public void click(Request request, Response response) {   // When POSTing to this endpoint, the facebook app actually    //sends two requests - the first with query parameters and then    // asecond without. This check handles the second.    if(request.getQueryParam(″i″) == null) {     throw newInvalidParameterException(″Click must have impression id″);    }   Impression impression = new Impression( );   impression.setId(Long.valueOf(request.getQueryParam(″i″)));   Creative creative =creativeRepository.getImpressionCreative(impression);    if (creative ==null) {     throw new InvalidParameterException(″invalid impressionid″);    }    statsCounter.incrementClickCounter(creative.getId( ));   if (creative.getPhone( ) == null) {    creative.setPhone(defaultPhone);    }    Click click =buildClick(request);    click.setImpression(impression);   click.setCreative(creative);   creativeRepository.createClick(click);   kinesisProducerService.add(click);    if (request.getQueryParam(″r″)!= null && request.getQueryParam(″r″).equals(″false″)) {    response.setStatus(204);    } else {     response.setStatus(303);    response.setHeader(″Location″, getSmsLink(click,request.getUserAgent( )));    }   }   private String getSmsLink(Clickclick, UserAgent userAgent) {    String fullSmsBody = click.getCreative().getSmsBody( ) + ″ (ref: ″ + click.getFingerprint( ) + ″)″;    if(userAgent.isInstagramIos( )) {     fullSmsBody = fullSmsBody.replace(′′, ′_′);    }    return ″sms:″ + click.getCreative( ).getPhone( ) +userAgent.getSmsDeeplinkDelimiter( ) + ″body=″ + fullSmsBody;   } }

In some implementations, in response to the user selecting, clicking ortapping the “sign-up” link 203 via the first user interface 201, theclick-to-text server can dynamically request and receive, from, forexample, the client database stored at the memory of the click-to-textserver, the client's short code (e.g. 24321), the SMS message body (e.g.“Just send this message to join [Company Name] exclusive insiders, orJust send to purchase this red hat”). The client-to-text server canrequest and receive a platform specific deeplink (e.g., a URI of thesecond user interface) that causes the user mobile device's messagingapplication to be rendered at the user mobile device.

In some implementations, when the user selects/clicks/taps the “send”button via the messaging application to send the message, the messagecan be sent to the wireless communication provider server (e.g., AT&T,Verizon) of the user mobile device. The wireless communication providerserver can then make an application programming interface (API) call tothe click-to-text server. The API call can trigger a response messageback to the user mobile device with a link to set user's preferences. Insome instances, this user preference page can use the same clientdomain. attn. tv domain specified in the site integration tag asdescribed below.

In some implementations, the click-to-text server can send anintegration tag (or site integration tag, or integrator 105 as describedin FIG. 1 ) to the client server. The integration tag includes code,when executed, cause the user mobile device to send a request to theclick-to-text server and receive from the click-to-text serverpromotional messages associated with the client. Specifically, theintegration tag can be attached to a page load event at the user mobiledevice. When the user is opening a page (e.g., a webpage) associatedwith the client, the request for the promotional message can be sent tothe click-to-text server because the page is integrated with theintegration tag provided by the click-to-text server. In some instances,the integration tag is triggered or executed only when the pageassociated with the client is fully loaded at the user mobile device(i.e., a criteria). In some instances, the integration tag can check theready state of a page (or a document of the page) and only proceeds whenthe page is fully ready. In some instances, the site integration tag canbe stored in the memory of the click-to-text server (such as theintegrator 105 stored at the memory 103 of the click-to-text server 100as described with regards to FIG. 1 .) In some instances, the siteintegration tag can be stored in a public cloud or a private cloudserver.

In response to the execution of the integration tag, the user mobiledevice can generate a unique visitor identifier and store at least aportion of the integration tag in a local storage of the user mobiledevice, or as a cookie at the user mobile device. The execution of theintegration tag can produce, for example, a HTML, iframe that allowsmessages to be sent and received between the user mobile device and theclick-to-text server. In some implementations, the execution of theintegration tag at the user mobile device sends to the click-to-textserver user data (e.g., user phone number, user device identifier, otherinformation identifying the user or the user mobile device, user viewinghistory, user click/tap history, user status (a new user or an existinguser), user cookies, page referrer URLs, impression data, a user agentfield collected by the web browser, and/or the like). In someimplementations, the integration tag can include code that manages,stores, and governs client business rules (e.g., whitelists, blacklists,timeouts, and/or the like). In some implementations, the execution ofthe integration tag at the user mobile device can send a request to theclick-to-text server and receive, from the click-to-text server,promotional messages 202 associated with the client, the clientconfigurable settings/preferences to display the promotional message 202(e.g., the location of the frame relative to the page, the size of theframe relative to the page, and/or the like.) The user mobile device canthen render the frame with the promotional message 202 at its outputdevice. The frame can also include purchase information and deeplinkinformation such that in response to an input entered by the user, thesecond user interface 211 can be rendered at the mobile device toinitiate a purchase/subscription. An example integration tag includescode as follows:

<script> _attentive_domain=″example.attn.tv″,function(){window._attentive={invoked:!1,show:functio n( ){this.invoked=!0}};vart=!1,e=function(){if(document.readyState&&!/loaded|complete/.test(document.readyState))return void setTimeout(e,10);if(!t)return t=!0,void setTimeout(e,50);varn=document.createElement(″script″);n.setAttribute(″async″,″true″),n.type=″text/javascript″,n.src=″https://cdn.attn.tv/loader.js″,((document.getElementsByTagName(″head″)||[null])[0]||document.getElementsByTagName(″script″)[0].parentNode).appendChild(n)};window.addEventListener?window.addEventListener(″load″,e,!1):window.attachEvent(″onload″,e)}(),window._attentive.s how( ); </script>

In some implementations, the integration tag can be customized based onclient's preferences. For example, the integration tag can be executedwhen any webpage associated with the client's website is accessed by theuser mobile device. In some instances, the integration tag can beexecuted only when a webpage from a set of webpages associated with theclient's website is accessed by the user mobile device. The set ofwebpages can be selected via a specific URL slug (e.g.,/p/mens_category), a specific rooting (e.g., /p/mens_category /* wouldcover every page with root of/p/mens_category!, including, for example,/p/mens_categorykshirts/philadephia_phillies/G72 91), a specific queryparameter (e.g., clientdomain.com/utm source=lorem&utm_medium=320banner&utm_campaign=ipsum), all pages except a specified page (e.g.,execute the integration tag on all pages except the checkout page),and/or the like. In some instances, the integration tag can becustomized to be executed only by a set of devices that are on a devicewhitelist or blacklist (e.g., do or do not show the sign-up link 203 fordevices on the whitelist or blacklist.) In some instances, theintegration tag can be customized to be executed only for users from aset of countries so that the sign-up link 203 can be shown only to usersfrom a set of countries. In some instances, the integration tag can becustomized to be executed based on a referrer whitelist or blacklist(e.g., do/do not show sign-up link 203 for users from particular pagereferrers (e.g. Facebook, Google, etc.) In some instances, theintegration tag can be customized to be executed only after a period oftime since the last execution of the integration tag (e.g., a length oftime until a sign-up unit is displayed again). In some instances, theintegration tag can be customized to be executed only after a period oftime since a certain event occurs (e.g., a length of time until asign-up link is displayed again if the user subscribes or makes apurchase, a length of time until a sign-up link is displayed again ifthe user performs any measured action (close, privacy, terms, click,and/or the like.)

In some implementations, in response to a user sending a message to theclient's phone number, the click-to-text server can collect data aboutthe user. In some instances, the click-to-text server can collecttransaction payment data including, but not limited to, the user'spayment information (e.g. credit card information, bank accountinformation, or other information), shipping address, and preferredshipping-related settings. The click-to-text server can use the datacollected to provide a user-friendly purchase experience in subsequenttransactions. In some instances, the click-to-text server can collectmarketing-based data to help the client send improved marketing-relatedmessages to the user. The marketing-based data can include, but notlimited to, the type of messages the user prefers to receive, when theuser prefers to receive the message, the type of website content theuser has viewed, what items the user has previously purchased, and/orthe like. In some instances, the click-to-text server can appendadditional data, directly collected or through a third party that isappended to the user's phone number as a key value. The data can beused, for example, for fraud protection or to disable a recently changednumber.

FIGS. 3A-3E illustrate screenshots of user interfaces with a promotionalmessage displayed at a user mobile device, according to an embodiment.The user mobile device can be structurally and functionally similar tothe user mobile device 150 described with regards to FIG. 1 . Similar tothe first user interface with a promotion message described with regardsto FIG. 2A, the first user interface 301 displays a promotional message302 on the screen of the user mobile device as shown in FIG. 3A. Thepromotional message 302 includes a “sign-up” link 304, when selected,clicked or tapped by the user, initiating a second user interface (notshown here) at the user mobile device. The second user interface of amobile application (e.g., a messaging application) opens with a messagepre-populated with the content and recipient phone number to facilitatea subscription or purchase process.

As shown in FIG. 3A, the promotional message 302 can be displayed withina frame 305 of a webpage 303. The promotional message can also bedisplayed in a frame with different sizes relative to the size of thewebpage and different location relative to the center of the webpage.For example, as shown in FIG. 3A, the promotional message 302 can bedisplayed in a frame 305 within the webpage 303 (i.e., a partialtake-over). The frame 305 can be displayed at the bottom of the screen301 and a portion of the webpage 303 can be displayed at the top portionof the screen 301. For another example, as shown in FIG. 3B, thepromotional message 312 can be displayed in a frame that has the samesize as the size of the webpage (i.e., full screen). The user can closethe promotional message and the screen can display the webpage. Foranother example, as shown in FIG. 3C, the promotional message 322 can bedisplayed as a webpage or as a landing page of a website. For anotherexample, as shown in FIG. 3D, the promotional message 332 can also bedisplayed within an email 333. For another example, as shown in FIG. 3E,the promotional message 342 can be displayed in a frame as a pop-up fromthe webpage 343. A portion of the webpage 343 can be displayed at thetop portion of the screen 341 and/or the lower portion of the screen341. In response to a user selects/click/tap at the “sign-up” linkswithin the promotional messages (302, 312, 322, 332, and 342), a seconduser interface of a mobile application opens with a messagepre-populated with the content and recipient phone number to facilitatea subscription or purchase process.

The promotional messages (302, 312, 322, 332, and 342) can be retrievedfrom a click-to-text server (such as the click-to-text server 100described with regards to FIG. 1 ) in response to an execution of anintegration tag. The integration tag includes code, when executed, causethe user mobile device to send a request to the click-to-text server andreceive from the click-to-text server promotional messages associatedwith the client. Specifically, the integration tag can be attached to apage load event at the user mobile device. When the user is opening apage (e.g., a webpage) associated with the client, the request for thepromotional message can be sent to the click-to-text server because thepage is integrated with (includes or incorporates) the integration tagprovided by the click-to-text server. The execution of the integrationtag can generate, for example, a HTML iframe which allows messages to besent and received between the user mobile device and the click-to-textserver. In some implementations, the execution of the integration tag atthe user mobile device sends to the click-to-text server user data,manages client business rules, client configurable settings to displaythe promotional message (e.g., the location of the frame relative to thepage, the size of the frame relative to the page, and/or the like.)

The “sign-up” link (304, 314, 324, 334, or 344), when selected, clickedor tapped by the user, initiates a second user interface (not shownhere) at the user mobile device. The “sign-up” link (304, 314, 324, 334,or 344) can be displayed differently based on client's preferences bythe click-to-text server. In some instances, the “sign-up” link (304,314, 324, 334, or 344) can be shown as a button having different sizes(up to a size of a full screen). In some instances, the “sign-up” link(304, 314, 324, 334, or 344) can be a standalone landing page, or aclickable link (a button, or an image) in line with the text displayedin a webpage, an email, a promotional message (302, 312, 322, 332, and342), a mobile application, a pop-up window, and/or the like.

FIGS. 4A-4B illustrate screenshots of user interfaces with a promotionalmessage displayed at a user mobile device, according to an embodiment.In some implementations, the first user interface 401 at the user mobiledevice displays a promotional bubble 402 that can expand into apromotional message 404 in response to a user select/click/tap at thepromotional bubble 402. The promotional message 404 can be similar tothe promotional messages (302, 312, 322, 332, and 342) shown in FIGS.3A-3E. The promotional message 404 includes a “sign-up” link 405, whenselected, clicked or tapped by the user, initiating a second userinterface (not shown here) at the user mobile device. The second userinterface of a mobile application (e.g., a messaging application) openswith a message pre-populated with the content and recipient phone numberto facilitate a subscription or purchase process.

FIGS. 5A-5I illustrate screenshots of user interfaces at a user mobiledevice in a click-to-text purchase process, according to an embodiment.The first user interface 501 (e.g., a website browser) at the usermobile device displays a shopping cart 503 with products 504 to bepurchased. The first user interface 501 also displays a promotionalmessage 502, when selected, clicked or tapped by the user, initiating asecond user interface 511 at the user mobile device. In someimplementations, the first user interface 501 can be a website browser,an email application, a book reader application, a messagingapplication, and/or any mobile application or user interfaces at theuser mobile device. The second user interface 511 can be a messagingapplication, and/or the like. In response to a user selection, click ortap at the “1-Step Checkout” link 502, the second user interface 511 ofa mobile application, for example, a messaging application, opens with amessage pre-populated with a purchase request 513. The purchase request513 can include a shopping cart identifier, a product identifier, aproduct name, a product description, a price of each product, a totalprice for the shopping cart, and/or the like. The message alsore-populates the phone number 512 of a client associated with thepromotional message 502. In some implementations, the content of themessage 513 and/or the phone number 512 can be customized, based onclient's preferences, by a click-to-text server (such as theclick-to-text server 100 described with regards to FIG. 1 ). The “1-StepCheckout” link 502 can be displayed differently based on client'spreferences by the click-to-text server. In some instances, the “1-StepCheckout” link 502 can be shown as a button. The button can havedifferent sizes (up to a size of a full screen). In some instances, the“1-Step Checkout” link 502 can be a standalone landing page, or aclickable link (a button, or an image) in line with the text displayedin a webpage, an email, a promotional message, a mobile application, apop-up window, and/or the like.

In some instances, the phone number 512 can be a short code cellularnumber or a long code cellular number. In some implementations, themessage 513 and the phone number 512 are fixed and cannot be changed bythe user. In other implementations, the user has an option to change thecontent of the pre-populated message 513 and/or the phone number 512.The user can select, click or tap the “send” button 514 to send themessage 513 to the client with the phone number 512. The message 513 canbe sent to a client server (such as the client server 130 described withregards to FIG. 1 ) and/or the click-to-text server.

In some implementations, in response to receiving the message 513, theclick-to-text server can authenticate the user based on a useridentifier. The user identifier can include, but are not limited to, auser phone number, a sender phone number, a device identifier of theuser mobile device, and/or other information identifying the user or theuser mobile device. In some implementations, the click-to-text servercan determine if the user is on a black list or on a white listassociated with the client. In some implementations, the click-to-textserver can determine, based on the user identifier, if the user is a newcustomer of the client or an existing customer of the client. If theuser is a new customer, the client server and/or the click-to-textserver can send a message(s) 522 via the second user interface 521(e.g., a messaging application) to request shipping information andpayment information. The message 522 can also include a link (“checkoutlink”) that when clicked/tapped, opens a third user interface with acheckout page 531. The third user interface 531 can be the same as thefirst user interface 501 (e.g., a website browser). Upon receiving theuser input on the shipping information and the payment information atthe checkout page 531, the third user interface 541 can display an orderconfirmation page. The client server and/or the click-to-text server cansend a message(s) 552 via the second user interface 551 confirming theorder has been placed.

If the user is an existing customer of the client, the client serverand/or the click-to-text server can send, via the second user interface,a message(s) 562 including the product information in the shopping cart,and a message 563 informing the user of the shipping information and thepayment information on file associated with the user. In someimplementations, the message 563 can include a link (“checkout link”)that, when selected/clicked/tapped, opens a third user interface (notshown) that shows a checkout page in which the user can change theshipping information and the payment information. In someimplementations, the user can send, via the second user interface, amessage 572 to confirm the purchase, the payment information and theshipping information. Upon receiving the message 572 from the client,the client server and/or the click-to-text server can send, via thesecond user interface, a message 582 confirming the order has beenplaced. In some implementations, the user's purchase history associatedwith the client (e.g., a new/existing customer, previous orders,previous shopping carts, user payment information, user shippinginformation, and/or the like) can be stored in a user database of theclick-to-text server (such as the user data 108 in the memory 103 of theclick-to-text server 100 described with regards to FIG. 1 ).

Similar to the click-to-text subscription process described with regardsto FIGS. 2A-2D, the click-to-text server can implement the integrationtag at the client's server in the click-to-text purchase process. Theintegration tag includes code, when executed, cause the user mobiledevice to send a request to the click-to-text server for promotionalmessages associated with the client. Specifically, the integration tagcan be attached to a page load event at the user mobile device. When theuser is opening a page (e.g., a webpage) associated with the client, therequest for the promotional message can be send to the click-to-textserver because the page is integrated with the integration tag providedby the click-to-text server. The execution of the integration tag cancollect user data (e.g., user phone number, user device identifier,other information identifying the user or the user mobile device, userviewing history, user click/tap history, user status (a new user or anexisting user), user cookies, page referrer URLs, impression data, auser agent field collected by the web browser, and/or the like). Theintegration tag can include code that manages, stores, and governsclient business rules (e.g., whitelists, blacklists, timeouts, and/orthe like). The execution of the integration tag at the user mobiledevice can send a request to the click-to-text server and receive, fromthe click-to-text server, promotional messages associated with theclient, the client configurable settings/preferences to display thepromotional message.

FIGS. 6A-6I illustrate screenshots of a user interface at a user mobiledevice in a click-to-text purchase process, according to an embodiment.The click-to-text purchase process can be completed via a single userinterface (e.g., a messaging application) at the user mobile device. Thesecond user interface 601 can display a promotional image 602 and apromotional message 603. The second user interface 601 can receive amessage 604 from the user instructing the click-to-text server toinitiate the “checkout” process. In response to receiving the message604 from the user, in some implementations, the click-to-text server canauthenticate the user based on a user identifier. The user identifiercan include, but are not limited to, a user phone number, a sender phonenumber, a device identifier of the user mobile device, and/or otherinformation identifying the user or the user mobile device. In someimplementations, the click-to-text server can determine if the user ison a black list or on a white list associated with the client. In someimplementations, the click-to-text server can determine, based on theuser identifier, if the user is a new customer of the client or anexisting customer of the client. If the user is a new customer, theclient server and/or the click-to-text server can send a message(s) 605via the second user interface to request shipping information andpayment information. The message 605 can also include a link (“checkoutlink”) that when clicked/tapped, opens a first user interface with acheckout page 606. In some instances, the first user interface (e.g., amessaging application) can be the same as the second user interface. Insome instances, the first user interface (e.g., a website browser) canbe different from the second user interface. Upon receiving the userinput on the shipping information and the payment information at thecheckout page 606, the first user interface 607 can display an orderconfirmation page. The client server and/or the click-to-text server cansend a message(s) 608 via the second user interface confirming the orderhas been placed.

If the user is an existing customer of the client, the client serverand/or the click-to-text server can send, via the second user interface610, a message(s) 609 including the product information in the shoppingcart, the shipping information and the payment information on fileassociated with the user. In some implementations, the message 609 caninclude a link (“checkout link”) that, when clicked/tapped, opens asecond user interface (not shown) that shows a checkout page in whichthe user can change the shipping information and the paymentinformation. In some implementations, the user can send, via the seconduser interface, a message 611 to confirm the purchase, the paymentinformation and the shipping information. Upon receiving the message 611from the client, the client server and/or the click-to-text server cansend, via the second user interface, a message 612 confirming the orderhas been placed. In some implementations, the user's purchase historyassociated with the client (e.g., a new/existing customer, previousorders, previous shopping carts, user payment information, user shippinginformation, and/or the like) can be stored in a user database of theclick-to-text server (such as the user data 108 in the memory 103 of theclick-to-text server 100 described with regards to FIG. 1 ).

FIG. 7 is a flow chart illustrating a click-to-text process 700,according to an embodiment. The click-to-text process 700 can beexecuted at, for example, a processor at a server such as the processor101 of the click-to-text server 100 shown and described with respect toFIG. 1 . The server can include, for example, a processor and a memoryoperatively coupled to the memory. The memory can include, for example,code representing click-to-text instructions (such as the click-to-textinstructions 106 described with respect to FIG. 1 ) to be executed bythe at least one processor 101 to cause the processor to execute theclick-to-text process 700. Furthermore, the server can be operativelycoupled to a network, and in communication with a client server such asthe client server 130 and a user mobile device such as the user mobiledevice 150 shown and described with respect to FIG. 1 . Theclick-to-text subscription process as described with regards to FIGS.2A-2D and the click-to-text purchase process as described with regardsto FIGS. 5A-5I and FIGS. 6A-6I can be implemented using theclick-to-text process 700.

At 702, the method includes receiving a purchase identifier in responseto an input entered by a user at a first user interface of a mobiledevice. The first user interface displays a promotional message within aframe of a page at the first user interface. The promotional message canbe any advertising information related to a product(s) or service(s)that a client provides. The client can provide the product(s) or theservice(s) for free or a fee. In some implementations, the first userinterface can be a website browser, an email application, a book readerapplication, a messaging application, and/or any mobile application oruser interfaces at the user mobile device. The location of the framerelative to the page, the size of the frame relative to the page, and/orthe like can be customized based on the client's preferences. Thepromotional message includes a link, which can be clicked or tapped bythe user.

In response to the user selecting, clicking or tapping the link via thefirst user interface, the client-to-text server receives a HTTP POSTrequest notifying the client-to-text server of the user's click/tap onthe link. The HTTP POST request can include, for example, a purchaseidentifier associated with the promotional message, a purchaseidentifier associated with the client providing the promotional message(e.g., a telephone number associated with the client/entity), a shoppingcart identifier, purchase information associated with the promotionalmessage, a user identifier (e.g., a user phone number, a user mobiledevice identifier, user impression data, a user agent field collected bythe web browser, and/or any information identifying the user and/or usermobile device), and/or the like.

At step 704, the method includes receiving purchase informationassociated with the purchase identifier in response to receiving theHTTP POST request. The purchase identifier and the purchase informationcan be stored in a database at the click-to-text server. Theclick-to-text server can look up the purchase information based on thepurchase identifier. The purchase information can include, for example,a subscription to service associated with the promotional message 202,information related to the products or service associated with thepromotional message 202, a product identifier, a subscriptionidentifier, and/or the like.

At step 706, the method includes determining a uniform resourceidentifier (URI) of a second user interface at the mobile device. Inresponse to receiving the HTTP request from the user mobile device, theclient-to-text server can determine, based on a mobile deviceidentifier, a uniform resource identifier (URI) (including, for example,a link syntax) of a second user interface at the user mobile device. Thesecond user interface can be a messaging application, and/or the like.In some implementations, the mobile device identifier can be a useragent field collected by the web browser, a platform type or anoperating system type operated at the user mobile device. In someimplementations, the mobile device identifier can be a user identifier(e.g., a user phone number, a user mobile device identifier, userimpression data, and/or any information identifying the user and/or usermobile device). The client-to-text server can determine the URI of thesecond user interface that is compatible with the operating system typeof the user mobile device. The URI of the second user interface (e.g., amessaging application) may be the same or different for different mobiledevice operating systems.

At step 708, the method includes sending a signal, based on the URI, tocause the second user interface to be rendered at the mobile device withthe purchase information pre-populated to fulfill a purchase requestedby the user. The client-to-text server can generate a response messageincluding the URI of the second user interface and send the responsemessage to the user mobile device to cause the second user interface toopen with message and phone number pre-populated. The click-to-textserver can receive the pre-populated message and phone number based onthe purchase identifier from a database at the click-to-text server or adatabased stored at the client device. In some implementations, theresponse message can be a HTTP 303 status code. In some implementations,the response message and the HTTP form that POSTs to the client-to-textserver can be stored in the memory of the client-to-text server (e.g.,the click-to-text 106 stored at the memory 103 of the client-to-textserver 100.) In some implementations, a proper deeplinking (the HTTPPOST request and the response message) can direct the user to the nativetext messaging application, enabling the two-tap subscription orpurchase.

The content of the message and/or the phone number can be customized,based on client's preferences, by a click-to-text server. In someinstances, the phone number can be a short code cellular number or along code cellular number. In some instances, the content of the messagecan be related to, for example, join a subscription list, purchase aproduct or service, request customer service, or any number of otherways in which the user interacts with the client. In someimplementations, the message and the phone number are fixed and cannotbe changed by the user. In other implementations, the user has an optionto change the content of the pre-populated message and/or the phonenumber. The user can click or tap the “send” button to send the messageto the client associated with the phone number. The message can be sentto a client and/or the click-to-text server. In response to receivingthe message, the client server can send a message(s) via the second userinterface (e.g., a messaging application) to confirm the user'ssubscription or purchase. In some implementations, the click-to-textserver can send message to confirm the user's subscription or purchase.

In some implementations, the click-to-text server can determine, basedon the user identifier, if the user is a new subscriber/customer of theclient or an existing subscriber/customer of the client. If the user isa new subscriber/customer, the client server and/or the click-to-textserver can send a message(s) via the second user interface (e.g., amessaging application) to confirm the user's subscription, and/or directthe user to a checkout page to provide shipping information and productinformation for the purchase. If the user is an existingsubscriber/customer, the client server and/or the click-to-text servercan send a message(s) informing the user that the user are alreadysubscribed to the client's service, or confirming the shippinginformation and payment information with the user. In someimplementations, the user's subscription/customer status associated withthe client (e.g., a new subscriber or an existing subscriber) can bestored in a user database of the click-to-text server.

In some implementations, the second user interface is different from thefirst user interface. In some implementations, the second user interface(e.g., a messaging application) is not a user interface provided by theclient/entity/vendor from which the purchase/subscription is to be made.In some implementations, the first user interface is not a userinterface (e.g., a web browser) provided by the client/entity/vendorfrom which the purchase/subscription is to be made. In other words, auser does not need to install the vendor's mobile application to makethe purchase from the vendor or subscribe to service provided by thevendor. In situations where, for example, the user is browsing a websitewith a promotional message, the user can click the “sign-up” link and amessaging application is opened with a message and a phone numberpre-populated to complete the purchase/subscription. In such situations,the user do not need to install or open any vendor application. Stateddifferently, the user can initiate the purchase/subscription uponproviding a single user input the second user interface (e.g., click“send” button at the messaging application) within and withoutinteraction with a user interface associated with a vendor from whichthe purchase is to be made. The click-to-text process provides dynamicapplication deeplinking at a mobile device such that the user'sinteraction with a client via a first user interface of the mobiledevice continues to a second user interface of the mobile device. Thedynamic application deeplinking protocol improves the user experiencefor shopping and interacting, via a network, with a client via themobile device and increases customer engagement with the promotionalmessages/marketing efforts by the client.

It is intended that the systems and methods described herein can beperformed by software (stored in memory and/or executed on hardware),hardware, or a combination thereof. Hardware modules may include, forexample, a general-purpose processor, a field programmable gate array(FPGA), and/or an application specific integrated circuit (ASIC).Software modules (executed on hardware) can be expressed in a variety ofsoftware languages (e.g., computer code), including Unix utilities, C,C++, Objective-C Java™, Ruby, SQL, SAS®, the R programminglanguage/software environment, Visual Basic™, and other object-oriented,procedural, scripted, machine language or other programming language anddevelopment tools. Examples of computer code include, but are notlimited to, micro-code or micro-instructions, machine instructions, suchas produced by a compiler, code used to produce a web service, and filescontaining higher-level instructions that are executed by a computerusing an interpreter. Additional examples of computer code include, butare not limited to, control signals, encrypted code, and compressedcode. Each of the devices described herein can include one or moreprocessors as described above.

Some embodiments described herein relate to devices with anon-transitory computer-readable medium (also can be referred to as anon-transitory processor-readable medium or memory) having instructionsor computer code thereon for performing various computer-implementedoperations. The computer-readable medium (or processor-readable medium)is non-transitory in the sense that it does not include transitorypropagating signals per se (e.g., a propagating electromagnetic wavecarrying information on a transmission medium such as space or a cable).The media and computer code (also can be referred to as code) may bethose designed and constructed for the specific purpose or purposes.Examples of non-transitory computer-readable media include, but are notlimited to: magnetic storage media such as hard disks, floppy disks, andmagnetic tape; optical storage media such as Compact Disc/Digital VideoDiscs (CD/DVDs), Compact Disc-Read Only Memories (CD-ROMs), andholographic devices; magneto-optical storage media such as opticaldisks; carrier wave signal processing modules; and hardware devices thatare specially configured to store and execute program code, such asApplication-Specific Integrated Circuits (ASICs), Programmable LogicDevices (PLDs), Read-Only Memory (ROM) and Random-Access Memory (RAM)devices. Other embodiments described herein relate to a computer programproduct, which can include, for example, the instructions and/orcomputer code discussed herein.

While various embodiments have been described above, it should beunderstood that they have been presented by way of example only, and notlimitation. Where methods and steps described above indicate certainevents occurring in certain order, the ordering of certain steps may bemodified. Additionally, certain of the steps may be performedconcurrently in a parallel process when possible, as well as performedsequentially as described above. Although various embodiments have beendescribed as having particular features and/or combinations ofcomponents, other embodiments are possible having any combination orsub-combination of any features and/or components from any of theembodiments described herein. Furthermore, although various embodimentsare described as having a particular entity associated with a particularcompute device, in other embodiments different entities can beassociated with other and/or different compute devices.

What is claimed is:
 1. At least one non-transitory processor-readablemedium storing code configured to be executed by at least one processorof at least one server, the code including instructions configured tocause the at least one server to: receive, from a client device, apreference for display of a promotional message; define an integrationtag configured to be embedded in a webpage, the integration tag definedsuch that a promotional message is to be displayed via a web browserapplication of a mobile device based on a condition expressed in thepreference being met; receive, at the at least one server, user data inresponse to a user of the mobile device interacting with the promotionalmessage via the web browser application, the user data including atleast two of: a user agent including an operating system identifierassociated with an operating system of the mobile device, a pagereferrer uniform resource locator (URL), or impression data; define,based on the at least two parameters from the user data, a uniformresource identifier (URI) that deeplinks to a messaging application tocause the mobile device to populate a message with a message identifierthat is associated with at least one parameter from the user data; sendthe URI to the mobile device from the at least one server; receive, atthe at least one server, the message in response to the user of themobile device interacting with a send button of the messagingapplication; and cause a promotion to be delivered based on receivingthe message containing the message identifier.
 2. The non-transitoryprocessor-readable medium of claim 1, wherein the preference is that thepromotional message not be displayed via desktop or laptop computers. 3.The non-transitory processor-readable medium of claim 1, wherein thepreference is that the promotional message (1) be displayed to users ona white list or (2) not displayed to users on a black list, the codefurther comprising instructions to cause the at least one server to:receive, from the mobile device, user data in response to the webbrowser application of the mobile device requesting and/or loading thepromotional message; and compare the user data to the white list or theblack list.
 4. The non-transitory processor-readable medium of claim 1,wherein the promotion is a subscription sent to the mobile devicewithout an entity associated with the at least one server charging afee.
 5. The non-transitory processor-readable medium of claim 1,wherein: the user data includes the user agent; and the URI iscustomized for the operating system based on the operating systemidentifier such that the URI deeplinks to a default messagingapplication of the mobile device such that the mobile device canpopulate the message with the message identifier without having a customapplication associated with the client installed.
 6. The non-transitoryprocessor-readable medium of claim 1, wherein the promotion is asubscription delivered to the mobile device without the client or anentity associated with the at least one server charging a fee.
 7. Thenon-transitory processor-readable medium of claim 1, wherein: the userdata includes the user agent and at least one of a mobile deviceidentifier or a user identifier; and the message identifier isassociated with the at least one of the mobile device identifier and theuser identifier, the code further comprising instructions configured tocause the at least on server to: identify the mobile device afterreceiving the custom message based on the user identifier.
 8. Thenon-transitory processor-readable medium of claim 1, the code furthercomprising code to cause the processor to: authenticate the user of themobile device based on associating the message identifier with the userdata, the promotion caused to be delivered based on authenticating theuser.
 9. The non-transitory processor-readable medium of claim 1,wherein the message identifier is associated with at least twoparameters from the user data.
 10. A method, comprising: receiving, atat least one server and from a client device, a preference for displayof a promotional message; defining, at the at least one server, anintegration tag configured to be embedded in a webpage, the integrationtag defined such that a promotional message is to be displayed via a webbrowser application of a mobile device based on a condition expressed inthe preference being met; receiving, at the at least one server, userdata in response to a user of the mobile device interacting with thepromotional message via the web browser application, the user dataincluding at least two parameters selected from the group consisting of:an operating system identifier associated with an operating system ofthe mobile device a phone number associated with the mobile device, amobile device identifier, user viewing history, user click/tap history,a user identifier, a user status, a cookie identifier, a page referreruniform resource locator (URL), impression data, a user agent, apurchase identifier, an identifier associated with the client, and anidentifier associated with a product/service/subscription associatedwith the promotional message; defining, at the at least one server andbased on the at least two parameters from the user data, a uniformresource identifier (URI) that deeplinks to a messaging application tocause the mobile device to populate a message with a message identifierthat is associated with at least one parameter from the user data;sending the URI to the mobile device from the at least one server;receiving, at the at least one server, the message in response to theuser of the mobile device interacting with a send button of themessaging application; and causing a promotion to be delivered based onreceiving the message containing the message identifier.
 11. The methodof claim 10, further comprising authenticating the user of the mobiledevice based on associating the message identifier with at least twoparameters from the user data.
 12. The method of claim 10, wherein thepreference is that the promotional message not be displayed via desktopor laptop computers.
 13. The method of claim 10, wherein the preferenceis that the promotional message (1) be displayed to users on a whitelist or (2) not displayed to users on a black list, the method furthercomprising: receiving, at the at least one server and from the mobiledevice, user data in response to the web browser application of themobile device requesting and/or loading the promotional message; andcomparing the user data to the white list or the black list at the atleast one server.
 14. The method of claim 10, wherein the promotion is asubscription sent to the mobile device without an entity associated withthe at least one server charging a fee.
 15. The method of claim 10,wherein: the user data includes the operating system identifier; and theURI is customized for the operating system such that the URI deeplinksto a default messaging application of the mobile device such that themobile device can populate the message with the message identifierwithout having a custom application associated with the clientinstalled.
 16. The method of claim 10, wherein the promotion is asubscription delivered to the mobile device without the client or anentity associated with the at least one server charging a fee.
 17. Themethod of claim 10, wherein: the user data includes the operating systemidentifier and at least one of the mobile device identifier and the useridentifier; and the message identifier is associated with the at leastone of the mobile device identifier and the user identifier, the methodfurther comprising: identifying the mobile device after receiving thecustom message based on the user identifier.
 18. At least onenon-transitory processor-readable medium storing code configured to beexecuted by at least one processor of at least one server, the codeincluding instructions configured to cause the at least one server to:receive, from a client device, a preference for display of a promotionalmessage; define an integration tag configured to be embedded in awebpage, the integration tag defined such that a promotional message isto be displayed via a web browser application of a mobile device basedon a condition expressed in the preference being met; receive, at the atleast one server, user data in response to a user of the mobile deviceinteracting with the promotional message via the web browserapplication, the user data including at least two parameters selectedfrom the group consisting of: an operating system identifier associatedwith an operating system of the mobile device a phone number associatedwith the mobile device, a mobile device identifier, user viewinghistory, user click/tap history, a user identifier, a user status, acookie identifier, a page referrer uniform resource locator (URL),impression data, a user agent, a purchase identifier, an identifierassociated with the client, and an identifier associated with aproduct/service/subscription associated with the promotional message;define, based on the at least two parameters from the user data, auniform resource identifier (URI) that deeplinks to a messagingapplication to cause the mobile device to populate a message with amessage identifier that is associated with at least one parameter fromthe user data; send the URI to the mobile device from the at least oneserver; receive, at the at least one server, the message in response tothe user of the mobile device interacting with a send button of themessaging application; and cause a promotion to be delivered based onreceiving the message containing the message identifier.
 19. Thenon-transitory processor-readable medium of claim 18, the code furthercomprising code to cause the processor to: authenticate the user of themobile device based on associating the message identifier with the userdata, the promotion caused to be delivered based on authenticating theuser.
 20. The non-transitory processor-readable medium of claim 18,wherein the preference is that the promotional message (1) be displayedto users on a white list or (2) not displayed to users on a black list,the code further comprising instructions to cause the at least oneserver to: receive, from the mobile device, user data in response to theweb browser application of the mobile device requesting and/or loadingthe promotional message; and compare the user data to the white list orthe black list.
 21. The non-transitory processor-readable medium ofclaim 18, wherein the promotion is a subscription sent to the mobiledevice without an entity associated with the at least one servercharging a fee.
 22. The non-transitory processor-readable medium ofclaim 18, wherein: the user data includes the operating systemidentifier; and the URI is customized for the operating system such thatthe URI deeplinks to a default messaging application of the mobiledevice such that the mobile device can populate the message with themessage identifier without having a custom application associated withthe client installed.
 23. The non-transitory processor-readable mediumof claim 18, wherein the promotion is a subscription delivered to themobile device without the client or an entity associated with the atleast one server charging a fee.
 24. The non-transitoryprocessor-readable medium of claim 18, wherein: the user data includesthe operating system identifier and at least one of the mobile deviceidentifier and the user identifier; and the message identifier isassociated with the at least one of the mobile device identifier and theuser identifier, the code further comprising instructions configured tocause the at least on server to: identify the mobile device afterreceiving the custom message based on the user identifier.
 25. Thenon-transitory processor-readable medium of claim 18, wherein themessage identifier is associated with at least two parameters from theuser data.